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qualitative quantitative research
A LevelPsychology~4 min read
Overview
This lesson explores the fundamental distinction between qualitative and quantitative research methods in psychology. We will examine their core characteristics, methodologies, strengths, and limitations, enabling students to understand when and why each approach is preferred.
Introduction to Research Paradigms
Psychological research employs diverse methods to understand human behaviour and mental processes. These methods broadly fall into two main paradigms: **quantitative** and **qualitative**. Understanding the philosophical underpinnings of each is crucial. Quantitative research often aligns with a **p...
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Key Concepts
- Quantitative Research: Research that focuses on numerical data, statistical analysis, and objective measurement.
- Qualitative Research: Research that focuses on non-numerical data, in-depth understanding, and subjective experiences.
- Objectivity: The aim to conduct research free from bias and personal interpretation, often associated with quantitative methods.
- Subjectivity: The influence of personal perspectives and interpretations, often embraced in qualitative research to understand lived experiences.
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Exam Tips
- →Be prepared to **define and differentiate** between quantitative and qualitative research using clear examples.
- →For each method, be able to state **at least two strengths and two limitations**, explaining *why* they are strengths or limitations.
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