primary research surveys interviews
Overview
This lesson explores primary research methods, specifically surveys and interviews, crucial for gathering original data in an Independent Research Project (IRP). We will delve into the design, implementation, and ethical considerations of these methods, equipping students to collect robust and relevant information for their research questions.
Introduction to Primary Research in the IRP
Primary research involves collecting *new* data directly from sources, as opposed to secondary research which analyses existing data. For your Independent Research Project (IRP), primary research can provide unique insights and strengthen the originality of your findings. It allows you to address sp...
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Key Concepts
- Primary Research: Original data collected directly by the researcher for a specific purpose.
- Survey: A research method involving collecting data from a sample of individuals through a series of questions, typically quantitative.
- Interview: A qualitative research method involving a direct conversation between the researcher and a participant to gather in-depth information.
- Sampling: The process of selecting a subset of individuals from a larger population to participate in a study.
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Exam Tips
- →When discussing methodology in your IRP, clearly justify *why* you chose surveys or interviews over other methods, linking your choice directly to your research question.
- →For primary research, always include a detailed explanation of your sampling strategy, ethical considerations (informed consent, confidentiality), and how you ensured the validity and reliability of your data collection.
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