digital marketing ecommerce
Overview
This lesson explores the dynamic world of digital marketing and e-commerce, examining how businesses leverage online platforms to reach customers, build brands, and facilitate transactions. We will cover various digital marketing strategies and the advantages and challenges associated with conducting business online.
Introduction to Digital Marketing
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. Unlike traditional marketing, digital marketing o...
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Key Concepts
- Digital Marketing: The promotion of products or services using digital channels to reach consumers.
- E-commerce: The buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet.
- Search Engine Optimisation (SEO): The process of improving the visibility of a website or a web page in a search engine's unpaid results.
- Social Media Marketing (SMM): The use of social media platforms to connect with audiences to build brands, increase sales, and drive website traffic.
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Exam Tips
- →When discussing digital marketing strategies, ensure you link them to specific business objectives (e.g., SEO for increased organic traffic, SMM for brand awareness).
- →For e-commerce questions, always consider both the advantages and disadvantages for *both* the business and the consumer.
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